Why does Google show the wrong language?
Check that each version has its own address and that language links point back to one another. A German page naming the French version as its canonical sends conflicting signals. Follow the language selector as well and verify that readers reach the equivalent service.
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Do AI assistants understand your business?
Ask about your business, service area and one specific offer. Record the answer, date and cited sources.
What should a technical SEO audit include?
An audit should identify the defect, affected URLs and the check to repeat after a fix.
My site is indexed. Why does it get so few clicks?
Start with the queries that actually generate impressions. A page may appear for searches unrelated to its offer or rank too low to attract visits.