Why do clicks fall after a redesign?
Compare old landing pages with their new destinations. If a service page redirects to the homepage, visitors lose the answer they came for. Then distinguish falling impressions from a lower click-through rate over comparable periods. Use the launch date and page-level data to decide which redirects to check first.
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Do AI assistants understand your business?
Ask about your business, service area and one specific offer. Record the answer, date and cited sources.
What should a technical SEO audit include?
An audit should identify the defect, affected URLs and the check to repeat after a fix.
My site is indexed. Why does it get so few clicks?
Start with the queries that actually generate impressions. A page may appear for searches unrelated to its offer or rank too low to attract visits.