Internal case: 52 HTTP URLs in a sitemap served over HTTPS
The AC Consultance audit found 52 HTTP addresses in the sitemap and HTTP canonicals on all 49 pages inspected. Visitors were using HTTPS. The fix is to align the signals to one public origin and repeat the checks. The audit documents the mismatch and does not quantify a traffic gain.
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What should a technical SEO audit include?
An audit should identify the defect, affected URLs and the check to repeat after a fix.
My site is indexed. Why does it get so few clicks?
Start with the queries that actually generate impressions. A page may appear for searches unrelated to its offer or rank too low to attract visits.